What's Best for You?
An Austin Accountant, Austin CPA, or Austin Bookkeeper?

The first thing to understand is that not all accountants are CPAs, or Certified Public Accountants. Most people use the terms "CPA” and “accountant" interchangeably, but, in fact, there is a huge difference between the two. The CPA designation carries much more weight in business and financial circles for very valid reasons.

CPAs are recognized as an integral, essential part of the business world, and they are, more often than not, considered by most business enterprises, large or small, to be one of their most trusted advisers.  CPAs, in fact, are very often as valuable to a business as attorneys are.

Many business owners, in fact, say that when it comes to business, their primary resource for advice is their CPA or their accountant.  Whether it is a CPA or an accountant, however, a great deal of trust is involved—often even more so when the advisor is a CPA. This level of trust is not surprising when you consider the stringent requirements to enter and stay in this profession.

Achieving CPA status takes work, smarts, ethics, and a lifelong commitment to learning. It all starts with over 150 hours of some of the toughest business courses at any college or university. Then, after graduation and a year of professional experience under the supervision of another CPA, candidate CPAs must pass a comprehensive test of their business, auditing, and general accounting skills.

The first CPA examination was developed in the early 1900s to ensure the basic competence and education of new CPAs entering the field.  This is much like the bar exam works for attorneys and the medical boards works for physicians.

CPA exams are continually revised and updated to meet the changing demands of the profession. For example, candidates are now being tested on their knowledge of the Sarbanes-Oxley Act, which was passed into law in 2002. This significant change was made because the marketplace rightly demanded higher accounting standards of business, and this, of course, has affected CPAs.

Almost every state in the country has passed legislation that requires accounting graduates to complete 150 hours of course credits before taking the certification exam. Many in the profession feel that it’s only a matter of time—and the sooner the better—when all states will require this.

The CPA examination is not the only requirement, however. CPAs are also pledged to follow a strict code of ethics and perform “within the high standards of the profession.” In addition, every year a CPA must complete 40 hours of continuing professional education (CPE) to keep up with changes in the federal and state tax codes and new rules and regulations in the accounting, financial, and business world.

Over the years, as the profession has grown and matured, the services which professionals provide have changed as well. CPAs do much more than crunch the numbers and prepare tax returns.  For instance, their training and unique knowledge perfectly positions them to function as financial managers and strategists, often serving as CFOs (chief financial officers) for medium to large-sized businesses.

In addition, they provide tax and financial planning, merger and acquisition planning, estate planning, and investment advice, to name a few areas. Furthermore, business owners often use CPAs to analyze new product lines and creative financing opportunities. As technology advances and financial globalization via XBRL standards becomes reality, CPAs will play an even more critical role in business operations.

So What Is an Accountant?

What are the minimum requirements to call oneself an "accountant?"

The answer is that there are basically no requirements—no educational requirements, no experience. In fact, anyone with a knowledge of QuickBooks can go into business and call himself or herself an accountant.

Wikipedia defines accountant as "a practitioner of accountancy." It qualifies the term with more specific terms such as “Certified Public Accountant,” which many countries now have, although a number of them use different titles. CPA is the common nomenclature in the United States.

To quote Wikipedia, "Like other legally restricted professions including doctors and lawyers, different countries have their own training and examination systems to maintain the quality of qualified (aka, certified) public accountants in their jurisdictions."

Additionally, you will find that many CPAs use the shorthand term “accountant” when referring to themselves, thereby further confusing the public’s understanding of those in the profession.

There is a growing movement of uncertified accountants who are working to create a second tier of licensed financial professionals in the U.S. They are interested in developing a licensing process that does not require a full college degree but that accords a level of professional recognition below that of a full-fledged CPA.

For many accountants and businesses that rely upon them—businesses that have grown too large to handle QuickBooks on their own, for instance, but are still too small for the services of a CPA—this second-tier level may be a good idea.  Non-CPA accountants typically charge 30-40% less than CPAs, and in many instances, do much the same type of work, which is basically track the finances of a business or individual.

Naturally, some CPAs are resistant to this change—not necessarily because it is a bad idea for the public, but because it poses a possible financial threat to their profession.

 

As you can see from the previous discussion, choosing the right type of financial professional for your small business can be somewhat confusing. But there is even one more professional to be considered—and that is the one referred to as “bookkeeper.”  So, where does the bookkeeper fit into the mix?

If your business is in any way succeeding, then you reach a point where you need help with the books. Choosing the right kind of help is not easy, and sorting through the choices is especially important for this position since the person selected will have intimate knowledge of you and your finances. This is someone in whom you will be placing a great deal of trust—trust that they are honest and trust that they can keep their intimate knowledge of your business affairs confidential.

Bookkeeper

Bookkeepers generally have experience with basic accounting principles and also, most likely, a mastery of QuickBooks. They typically understand and have experience with accounts payable and receivables, payroll, and employer-filed taxes.

Bookkeepers may have an Associate’s Degree or higher education degree—or none at all, for they may have acquired their knowledge and training on the job. Bookkeepers can be just the ticket for handling the daily, weekly, or monthly accounting functions required by a small business. Not only are their fees considerably less than that of an accountant or CPA, they may also be more well versed in some of the more common small business accounting software programs, such as QuickBooks.

You can hire a bookkeeper as an employee or as a subcontractor, or you can pay a bookkeeping service company. By hiring an individual to do your books, you may get more personalized attention, and they will probably have the opportunity to learn your company better, offering you valuable input when it is required.

On the other hand, by hiring a bookkeeping service, you may acquire a level of security that you do not have with an employee. Your finances, since they are handled within a system containing management checks, may be more secure because there is less opportunity for fraud or embezzlement.

On this note, it’s worth saying that it’s considered wise for small business owners to refrain from giving anyone the authority to sign checks. It may be more convenient to turn this task over to a bookkeeper, but it’s best to have them prepare the checks, which the owner then signs. Larger companies, of course, will have systems for this, which include institutional layers of accountability designed to prevent fraud.

Accountant

An accountant is educated in all the basic accounting functions and will most probably have a Bachelor’s Degree in accounting or business, although that is not required. Hiring an accountant, however, as opposed to hiring a bookkeeper, may be the best way to go if the complexity of your accounting functions, such as preparing cash flow statements, is greater than simple daily entries and check-writing, which a bookkeeper can easily handle.

CPA (Certified Public Accountant)

As discussed previously, the designation of CPA represents an entirely different level of accounting professional.  To attain CPA status, an accountant must be a college graduate, serve an apprenticeship under a CPA working in the field, and pass a series of tests, as well as enroll in yearly continuing education classes in order to retain their license.

The requirements to become a CPA are rigorous, and although the requirements to sit for the CPA exams can be different from state to state, the exams themselves are identical. 
 

 

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